Although Consumers select REALTORS® and not Brokerages, iPro is, nonetheless, committed to creating a ”Front of Mind” brand awareness for the iPro brand. IPro has implemented an ongoing, mass media campaign in Newspapers, Magazines, Mass Transit, and Television. The campaign promotes the iPro brand and iPro REALTORS® as Professional and Progressive in the industry. Unlike traditional Brokerage ads that tend to be negative, the iPro ads are fresh, interesting, and have a “positive spin”. As the company grows, the campaign will continue to grow in frequency and in scope.